|After a busy first year in business, Lovoir Beauty’s Teresa Sime says it is just the beginning for the salon.|
What are some of your achievements from the past year?
I built this salon from scratch within a year, working countless hours to get it exactly the way I wanted it to be. Hearing the positive feedback from our clients and staff is definitely good motivation to keep going! I think it is really important also to look after your staff by nurturing them as the beautiful people they are. I find that the industry can sometimes forget this, so I have taken measures to ensure our staff are very well looked after. This simple approach has manifested its way along the chain to dramatically elevate the experience our wonderful clients have.
What is the key to maintaining good relationships with your customers?
The spa experience should not end when clients leave. They trust us with a purpose and that is results. Whether it is skin-related or pure relaxation, we use every tool in our power to give it to them. Not only do we provide clients with a high-end spa experience in each visit, but we also give them many opportunities for feedback so that we can continue to improve their experience. In such a competitive market, it’s incredibly important for our clients to know that they’re valued. Personal attention is critical!
What are you looking forward to next?
Being able to fine-tune our treatments and client experience. We have so many amazing modalities at our disposal with a brand new OBSERV Skin Diagnostic Device, IPL for hair removal and skin rejuvenation and we are a Dermapen Gold Authorised Treatment Provider. Having access to technology gives us so many options for helping our clients on their skin journey.
How has skincare developed during your time in the industry?
I have been in the beauty industry for 13 years now and skincare has developed at a phenomenal rate. We now have skincare that can repair telomeres, chromosomes and DNA and alter the production of melanin, to name a few. Skincare is getting fine-tuned in laboratories, but we’re also seeing a resurgence of professional-strength natural and organic skincare, which is fantastic. Clients are more aware of what they’re applying and consuming now.
If you had one piece of skincare advice, what would it be?
Find a beauty therapist who listens to what you need and who you enjoy and trust. Listen to their advice. Your beauty therapist has trained for years and continues to train to bring you the best results. Consumers are blasted by social media and advertising so much that it can be very difficult to know what you could and should be doing to actually achieve the results you’re after.